The science is clear. That rank smell is the result our bodies’ natural cooling system being turned against us. Hear us out on this: it’s going to get a little icky before we explain how Merino Wool helps to prevent stinky socks.
Veteran skiers and riders know it well. That pervasive fragrance wafting from baseboards, radiators, heat ducts, or wherever warm air meets a drying boot liner. Eau du boot: something only a seasoned lover of the mountains might find remotely nostalgic, evidence of a hard day spent on the hill.
The Merino Wool story is full of top-notch historical characters and plot twists (steal a sheep and get beheaded on order of the King, oh my!). So we’ll do our best to condense the tale of how we got from wild sheep shredding the hills to our current and future source of naturally warm and moisture-controlling fabric.
Merino Wool is still the king — nothing comes close to providing the same performance and protection, especially when hiking 15 miles up and down mountains in fresh snow.
Here’s how Darn Tough uses the advantages of Merino Wool to make socks that work in all seasons: warm in the winter, cool in the summer, dry and breathable all the time. If that sounds like a wild sheep chase, read on to find out more.
You can grow old appreciating socks, but you grow wise appreciating Merino Wool socks. And if there’s something we feel comfortable with, it’s experience with the best wool socks.
US
